Ans : Strategy Options for Competing in Emerging Industries :
a) Win early race for industry leadership by employing a bold, creative strategy
b) Push hard to perfect technology, improve product quality, and develop attractive performance features
c) Consider merging with or acquiring another firm to
è Gain added expertise
è Pool resource strengths
d) When technological uncertainty clears and a dominant technology emerges, try to capture any first-mover advantages by moving quickly
e) Form strategic alliances with
è Companies having related technological expertise or
è Key suppliers
f) Pursue new customers and user applications
g) Enter new geographical areas
h) Make it easy and cheap for first-time buyers to try product
i) Focus advertising emphasis on
è Increasing frequency of use
è Creating brand loyalty
j) Use price cuts to attract price-sensitive buyers.
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